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Tag Archives: 360

Subaru, the Original Smart Car?

In 1968, Subaru entered the American market with the 360 mini-sedan. The tiny car, which Subaru marketed as being “cheap and ugly,” cost just $1297 (which would be about $8036 in 2010 dollars). Subaru marketing (see below) boasted that the 360 could go—even places that larger cars wouldn’t fit. With a length roughly equivalent to […]

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